The Loneliness of the Modern Man
Against atomization and self-branding. The more “connected” we’ve become, the more alone we are. Every platform promises community, but
We treat life like a game, “just start over tomorrow.” But tomorrow isn’t guaranteed. Seriousness is how we reclaim agency, focus, and meaning in a world that’s forgotten how.
We are against distraction and irony.
Because they leave us entertained, but not changed.
Ryan Holiday, in Stillness Is the Key, argues that the ability to be still, truly still, is a rare skill in the modern world. We have to work together to reclaim control over our attention. It’s not just about slowing down; not if we’re still glancing at our phones, waiting for the next hit of novelty. When every sound and screen is engineered to capture us, stillness becomes an act of resistance.
To become serious, we must make the decision to sit with a problem long enough to understand it. That runs directly against our conditioning toward instant gratification. If we want to build something that brings lasting satisfaction, we can’t begin by chasing quick results. Seriousness starts there.
At Aredhall, we see seriousness as taking our dreams and goals and breaking them down into digestible parts, then moving in that direction. In other words, making a realistic action plan, and having follow through. Instead of shouting to the world what we want to do, or what we’re planning to do, we just do it. We plan, we build, and then we talk to each other about how it went. We try to keep things as simple as possible: rooted in first principles.
We live in an age of monetized attention, where focus has a price tag. But the truth is simple: the things that matter most are faith, family, craft, community, and they can’t be rushed. They ask for patience, reverence, and a quiet mind.
Stay serious. Stay still.
The world needs more people who can do both.
Sandy
You've spent enough time scrolling. Here, we slow down and build something real.